Articles

• ATTITUDE OF MILLENNIALS TOWARDS TELEVISION IN PAKISTAN

  Noreen Aleem, Muhammad Ali Shaikh

  1-8

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• INVESTIGATION AND RESEARCH ON HUMAN RESOURCE MANAGEMENT OF AN AFFILIATED HOSPITAL OF MILITARY MEDICAL UNIVERSITY IN CHINA

  Muhammad Imran Hanif, Asif Kamran, Muhammad Ziaullah, Muhammad Shahzad Hanif

  9-16

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• EXPLORING THE PROBLEMS OF WOMEN AT WORKPLACE

  Abdul Malik Abbasi, Iqra Abbas, Shehnila Malik

  17-27

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• A HAWK EYE ON SOCIO-ECONOMICAL DIMENSION’S FOR PAKISTAN UNDER THE SUNSHADE OF PAK CHINA ECONOMIC CORRIDOR

  Bilal Ameen

  28-36

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• INTEGRATING ICT AS A TEACHING TOOL IN THE ELT CLASSROOM AT HIGHER EDUCATION LEVEL: A DESCRIPTIVE STUDY

  Nida Shabbir, Najmonnisa Khan

  37-46

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• PERCEIVED CAUSES OF SUICIDAL IDEATION AMONG STUDENTS IN KWARA STATE UNIVERSITY, MALETE, NIGERIA

  Adedayo Adesokan, Omilola Amina Olawole

  54-58

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• YOUNG CONSUMERS’ (STUDENTS) INSIGHTS ON BRAND EQUITY: EMPIRICAL ANALYSIS OF HIGHER EDUCATION SECTOR OF PAKISTAN

  Mahnoor Qamar, Sarah Wali Qazi, Humair Ali

  59-70

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• IMPACT OF TELEVISION COMMERCIALS ON CONSUMER PURCHASING DECISION: A STUDY ON HOUSEWIFE CONSUMERS IN KARACHI, PAKISTAN

  Subhash Guriro, Sanam Tajjamul

  71-78

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• PERCEPTION OF PRE-SERVICE (B. ED) TEACHERS PERTAINING TO EFFECTIVENESS OF PAIR TEACHING AND MENTORING DURING PRACTICUM

  Fozia Gulab, Muhammad Yousuf Sharjeel

  79-87

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