Analyzing Muslim’s Representation in Bollywood Films through the Lens of Ferdinand De Saussure’s theory of Semiotics

  • Moneeba Iftikhar
  • Anjum Zia
  • Naveed Iqbal
  • Samia Javed
Keywords: Portrayal, Bollywood, Muslims, Semiotic Analysis, Characters

Abstract

Film media is considered a powerful tool to influence the thought process. This study examines the portrayal of
Muslims in South Asia's most significant film industry. Semiotic Analysis has been adopted to analyze five Bollywood
films from 2017 to 2018 based on the Muslim protagonist. This study uses Ferdinand De Saussure's theory of Semiotics
based on signs, visuals, and pictures to reconnoiter how Muslims are connoted in Bollywood movies. The ideologically
constructed messages used in films assert Muslims' specific identity and portray this identity naturally to the viewers.
This research serves as a catalyst for change by building a knowledge base and raising awareness regarding the role
of Indian cinema in portraying Muslims by advocating the roles of Muslims and contributing to Muslims' positive
identity in and through the media. This study also aims to help filmmakers recognize the need on the production side
to produce films regarding Indian Muslims' representation and offer a solution to resolve the Muslims' waning image

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Published
2023-03-05
How to Cite
Iftikhar, M., Zia, A., Iqbal, N., & Javed, S. (2023). Analyzing Muslim’s Representation in Bollywood Films through the Lens of Ferdinand De Saussure’s theory of Semiotics. Journal of Social Sciences and Media Studies, 5(2), 43-54. https://doi.org/10.58921/jossams.05.02.0221