Status of Media Literacy Education in Pakistan
Keywords:
Media literacy;, media literacy education;, pedagogical practices;, pedagogical strategies
Abstract
This research was aimed to identify the media literacy education practices prevalent in the selected universities of Karachi, Pakistan. This is qualitative research, consisting of 13 in-depth interviews of media faculties from public, private, and semi-private universities of Karachi. Sample was extracted through purposive sampling technique. Key findings reveal that media literacy education has become inevitable for all media audiences particularly after experiencing infodemic during covid 19. Besides that, lack of synchronicity between public and private sector universities in terms of resource allocation and capacity building initiatives was significantly addressed by the respondents thus reflecting the absence of media literacy component in the national higher education policy of Pakistan. Academicians are cognizant of the inevitable need of media literacy; but due to the absence of media literacy curriculum guidelines, their pedagogical inclinations reflect their individual subject orientation and technical expertise only.
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Digital Rights Foundation | About. (n.d.). Accessed on December 11, 2022, Retrieved from https://digitalrightsfoundation.pk/about/.
Dinbabo—Development Theories, Participatory Approaches and.pdf. (n.d.).
European Commission. (2022). European declaration on digital rights and principles for the digital decade. https://digital-strategy.ec.europa.eu/en/library/declaration-europeandigital-rights-and-principles#Declaration.
Hafeez, Erum & Nauman, Sarwat (2020). The Relevance of Media Studies Education to Industry: Insights From the Leading Media Schools of Pakistan. Journalism & Mass Communication Educator · January 2020. Doi: 10.1177/107769581990121.
Higher Education Commissipn Pakistan. ‘Curriculum of Media & Communication Studies’. (2018). Retrieved from: https://www.hec.gov.pk/english/services/universities/RevisedCurricula/Documents/2017-2018/Media-%20Communication%20Studies%20(Final).pdf.
Hobbs, R. (2011). Digital and media literacy: Connecting culture and classroom. Corwin –A Sage Company
Human Rights Principles | United Nations Population Fund (unfpa.org). retrieved from: https://www.unfpa.org/resources/human-rights-principles.
Jamil, Sadia, Iqbal, Azhar Muhammad Ittefaq, Muhammad & Ahmad Kamboh, Shafiq(2022). Building a Media Literate Society: Pathways to Improve Media and Information Literacy Education in Pakistan, published in Journalism & Mass Communication Educator, SAGE Publications.
Li, Ming & Yu, Zhonggen (2022). Teachers’ Satisfaction, Role, and Digital Literacy during the COVID-19 Pandemic. Sustainability 2022, 14, 1121. https://doi.org/10.3390/ su1403112.
Media and Information Literacy: Policy and Strategy Guidelines (2013). Published by UNESCO United Nations Educational, Scienti¬fic and Cultural Organization.
Media Matters for Democracy. Retrieved on December 11, 2022 from https://mediamatters.pk/
Media Literacy Defined. (2020, September 18). NAMLE. https://namle.net/resources/media-literacy-defined/
National Press Trust. Digital Media Literacy | National Press Trust. (n.d.). Accessed on December 16, 2022, Retrieved from: https://nationalpresstrust.pk/digital-media-literacy.
Sarikaya, Aylin Kirişçi (2022). The Significance of Digital and Media Literacy in the Covid-19 Period. Presented at the Annual Meeting of the International EJERCongress.
Schuftan, Claudio (1996).The community development dilemma: What is really empowering? Community Development Journal, 31(3), 260-264. Doi: 10.1093/cdj/31.3.260
Society for Alternative Media and Research. (n.d.). Retrieved on December 11, 2022, from http://www.alternativemedia.org.pk.
Socratic Method as an Approach to Teaching. (2016). European Researcher, 111(10). https://doi.org/10.13187/er.2016.111.51.
Stuetz, Kelley & Crouse Waddell, Julia (2020). Published in Chapter: Esports Fandom and the Collegiate Student-Athlete Experience: Active Audiences and Spectatorship. Retrieved 4 June 2023 from: https://www.igi-global.com/dictionary/active-audience-theory/86439.
Uks Research, Resource and Publication Centre. Retrieved on December 11, 2022 from https://uksresearch.com.pk/.
Universal Declaration of Human Rights | United Nations. (n.d.). Retrieved December 16, 2022, from https://www.un.org/en/about-us/universal-declaration-of-human-rights.
Unyial, Nirmal, & Kaur, Baljinder (2018). Proposition of Media and Information Literacy Curriculum for Integration into Pedagogy in IITs. DESIDOC. Journal of Library & Information Technology, Vol. 38, No. 3, pp. 225, Doi: 10.1DOI:djlit.38.3.12504.
Wilson, C. (2012). Media and Information Literacy: Pedagogy and Possibilities. Comunicar, 20(39), 15–24, Para 2 page no 22. doi:10.3916/c39-2012-02-01.
Yildiz, Melda N.,Keengwe, Jared.(2016). Handbook of research on media literacy in the digital age. Published in USA by Information Science Reference (an imprint of IGI Global).
Zainab, Sana. (Master Thesis). ‘Media literacy policy in Pakistan’. Hacettepe University Graduate School of Social Sciences Department of Communication Sciences. (2019). Retrieved on 1st May 2023 from: https://acikbilim.yok.gov.tr/bitstream/handle/20.500.12812/461586/yokAcikBilim_10237716.pdf?sequence=-1.
Published
2025-03-24
How to Cite
Wahid, D. S. (2025). Status of Media Literacy Education in Pakistan. Journal of Social Sciences and Media Studies, 8(2), 21-33. https://doi.org/10.58921/jossams.08.02.0396
Section
Articles
