SOCIAL NETWORKING APPLICATIONS AND EMPLOYEES’ PERFORMANCE

Abstract

This study will help the organizations understand the relationship between employee performance and use of social networking applications. As organizations are recruiting young professionals who excessively use these applications, this research will help them form policies which will help in maintaining the limitations regarding the use of these applications within working hours. Technology is evolving at a fast pace making remarkable advancements that are not easy to gauge by an ordinary human mind. Among them, one of the latest advents of technology are social networking applications (SNAs) that have redesigned the structure of human communication. The objective of this study was to investigate the impact of social networking applications on the performance of employees in the workplace. It was conducted using quantitative method and the primary data was collected using questionnaires that aimed to assess employees’ inclination towards the use of communication applications for their daily work purposes and how it affects their performance. Convenience sampling method was used for conducting the survey. The results explained that the employees consider these communication applications useful for the accomplishments of various tasks related to their jobs. The multiple regression and regression co- efficient shows that there is great interdependency between use of social networking application and its influence on employees’ productivity. The standard error of multiple estimate is 4.6571. It was also concluded using these applications will bring a positive change in employees’ productivity.