News Treatment of the Energy Crisis and Shaping the Public Opinion: An Analysis of Agenda Setting and Framing of Press in Pakistan
Abstract
Media plays an important role in shaping the public opinion by covering societal issues. The obstinacy of this study was to investigate the role of Pakistani press in the issues regarding the energy crisis and its framing. The objectives of the study were to find out that is there positive relationship among readers of Jang Daily who prioritized energy crisis and discussion of the issue with their colleagues and friends & is there positive relationship among the readers of Daily Dawn who prioritized energy crisis and discussion of the issue with their colleagues and friends. The population was the Daily Dawn and Jang Lahore. The social issues covered by the both newspapers published on their main and last pages during the year 2015 was chosen as the sample for this research. The convenient sampling method was used to determine 300 respondents to collect their opinions through survey technique. Daily Jang was resulted the more prominent in placement of news regarding the social issues than the Daily Dawn. The close association was observed between the media agenda and public opinion while assessing the issue of energy crisis covered by Daily Jang. The social issues were covered bythe both dailies with different agendas meanwhile promoted the media agenda instead of public agenda. This studyrecommended that a proper coverage of the social issues should be maintained by the dailies. Furthermore, the press should have kept an eye on the agenda setting and framing theories by focusing on the public agenda.
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