NGOs and Elite Press Discourse in Pakistan: A Framing Analysis

  • Akber Ali , Karakoram International University, Gilgit-Baltistan
Keywords: NGOs, Pakistan, framing theory, qualitative analysis, editorials

Abstract

Non-governmental Organizations (NGOs) have emerged as important sociopolitical actors in the larger siocio-political landscape of Pakistan. Lately, NGOs have come under heated debates both in the political and public discourses in Pakistan. Although there is a considerable scholarship on the role of NGOs in the public sector development, there is
scant literature on how the NGOs are framed in the mediated discourse. Addressing this question is important because the public opinion about NGOs formed by the media could have implications for the legitimacy of the NGOs and the services they render. Using framing theory and qualitative textual analysis as methodological approach, this study aims
to dwell on how NGOs are framed in the editorial genres of the elite newspapers of Pakistan. The analysis identified three major frames within which the NGOs are discussed in the English press of Pakistan viz. welfare frame, threat frame and accountability frame. The analysis reveals that NGOs are represented positively in most of the editorials. However, certain
newspapers have also supported the new NGOs regulation policy promulgated by Pakistan. The study concludes that despite the global critical voices on NGOs, the news media in Pakistan mostly favouraly famre the NGos and their working in Pakistan and that NGOs are depicted as important actors doing welfare acttivites in the Pakistani society. The
findings are discussed in the light of the possible political and institutional reasons due to which the NGOs are portrayed favorably in the elite press discourses of Pakistan.

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Published
2023-12-31
How to Cite
Ali, A. (2023). NGOs and Elite Press Discourse in Pakistan: A Framing Analysis. Journal of Social Sciences and Media Studies, 7(2), 38-46. https://doi.org/10.58921/jossams.07.02.0298