Social Enterprise Resource Planning and Organizational Effectiveness at Local News Agency

Taha Shabbir; Dr. Mujeeb U Rehman Abro; Mohsin Khan

doi:10.58921/jossams.01.02.028

Taha Shabbir Department of Media and Communication Studies, SMI University, Karachi
Dr. Mujeeb U Rehman Abro Department of Media Studies, Shah Abdul Latif University, Khairpur
Mohsin Khan Department of Media and Communication Studies, SMI University, Karachi

DOI: https://doi.org/10.58921/jossams.01.02.028

Keywords: Enterprise resource planning, organization, effectiveness, integration, configuration, adoption, training

Abstract

An Enterprise Resource Planning (ERP) system is a magical key that an organization can use to assimilate its occupational purposes. ERP has emerged as the best optional supporting tool for the different organizations to incorporate their business tasks. The purpose of the study is to examine the effect of effective implementation of ERP system on the organizational effectiveness in operations in local news agency. This study, quantitative in nature, was conducted by adopting deductive approach by developing hypotheses and using questionnaire survey method. A cross-sectional approach for gathering responses was used. The responses gathered were processed through Statistical Package for Social Sciences. Different aspects of ERP, selected for the study, were having positive impact on the organizational effectiveness. The results revealed that integration of ERP, configuration of ERP, adoption of ERP and user training of ERP systems has positive impact on achieving the organizational effectiveness in the case of a world renowned news agency. The study stands important for the IT managers in media industry to understand true picture of ERP effectiveness and the impact to which employees perceive it useful for their growth and motivation. The study provides an insight to implement the ERP systems by taking into consideration the selected aspects of ERP system for ensuring organizational effectiveness. The study highlights the importance of ERP implementation in the news agency’s effectiveness by conducting an empirical investigation. Using Theory of Planned Behavior in the current investigation and making a relevance to the study is another contribution of the study.