Ethics and Impacts of Entertainment Media

Abstract

The entertainment media plays a significant role in people’s lives and has ethical implications as well. However,
audience is primarily unaware of the effects of content consumption, particularly when it comes to entertainment
media. On the other hand, Ethics is also being neglected while influenced by media content. The researcher
considers the ethics and impact of entertainment media as an essential part of the study, with cultivation theory
serving as the theoretical framework. The purpose of the study was to investigate the moral implications and effects
of entertainment media (such as dramas, films, talk shows, reality shows, and others) on young people. Determining
how young people's attitudes, influences, behaviours, and language have changed as a result of watching
entertainment media. Data was gathered using the survey method from university students. According to the study's
findings, media content, which is typically thought to have a positive influence, can have negative consequences on
people, especially young people. As 46% of young people feel that entertainment media content shape their
attitudes, behaviours, ethical values, and language, media have both positive and negative effects on these traits.
Nearly 55% of youth believed that media content influences them both consciously and unconsciously. As a result
of entertainment media, the study discovered that many respondents use slang. Intriguingly, the study found that
48% of youngsters believe that negative behaviours including lying, cheating, westernization, and interpersonal
aggression have been normalized by entertainment media. While 49% of people claim to have sexual desires after
viewing erotic