CULTURAL EFFECTS OF CABLE TV ON CHILDERN: A CASE STUDY OF PROVINCE OF SINDH, PAKISTAN

Abstract

The present study, attempts to measure the influence and subsequently growing tendencies of adaption of some components of foreign cultural practices related to basic needs like food, dress and shelter on the base of cable television among the children of Sindh province. The researcher adopted quantitative methodology, while survey procedure was used to gauge the opinion of the children of the concern area. Data was collected from 624 respondents of 5th and 8th grade students through questionnaire comprises 76 questions. The area was divided into three broad clusters ie Sukkur, Nawabshah (Now Benazirabad) and Hyderabad, while Statistical package for Social Scientists (SPSS Version15) was used for data analysis of the study. The study proved strongly the hypothesis that majority of children were found attracted by cable television cultural practices like food, dresses, costumes and house décor especially among the juniors of both genders and Sindhi speaking children in Cable Towns. The results of the study show that on grade basis, the degree of liking was found more among junior graders while on gender basis, the girls showed more liking of strange foods than boys. The liking for foods of other cultures was equally constant among children of both ethnic groups. For the dresses of other cultures shown on television, a mix trend came across. The same ratio was in the dress liking, customs and culture practices among the Sindhi children.