Impact of Social Media on Various Aspects of Human Life
Keywords:
Social Media, Social Media Platforms, Social Media Analytics, Social Networks
Abstract
In this era, Social Media platforms are widely used for expressions of feedback and opinions. Social Networks are being
used for different purposes and the most used in business, politics, education, entertainment, and people use to express
their opinions. Purpose of use of social media is to achieve maximum reach. The new mode of media makes an ideal
opportunity for various aspects of life. This paper analyzes the impact of social media on advertising business, politics,
education, entertainment, news and society. This study investigates the impact of social media on various aspects of
human life
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Bilal, M., Malik, N., Bashir, N., Marjani, M., Hashem, I. A. T., & Gani, A. (2019). Profiling
social media campaigns and political influence: the case of pakistani politics. In 2019 13th
International Conference on Mathematics, Actuarial Science, Computer Science and Statistics
(MACS) (1-7). IEEE.
Cadwalladr, C., & Graham-Harrison, E. (2018). Revealed: 50 million Facebook profiles harvested for
Cambridge Analytica in major data breach. The Guardian
Castaño-Pulgarín, S. A., Suárez-Betancur, N., Vega, L. M. T., & López, H. M. H. (2021). Internet,
social media and online hate speech. Systematic review. Aggression and Violent Behavior, 58, Cunningham, S., &
Craig, D. (2019). Social media entertainment. In Social Media Entertainment. New
York University Press.
Erevelles, S., Fukawa, N., & Swayne, L. (2016). Social Media consumer analytics and the
transformation of marketing. Journal of business research, 69(2), 897-904.
Faizi, R., El Afia, A., & Chiheb, R. (2013). Exploring the potential benefits of using social media in
education. International, Journal of Engineering Pedagogy, (iJEP), 3(4), 50-53.
Kim, D., Park, K., & Bang, Y. (2022). The Effect of TV Drama Piracy: An Analysis of Digital Piracy
Users, Internet Buzz, and TV Drama Viewership. Information & Management
Kościelniak, H., & Puto, A. (2015). Social media in decision making processes of enterprises.
Procedia Computer Science, 65, 1052-1058.
Luna-Nevarez, C., & Torres, I. M. (2015). Consumer attitudes toward social network advertising.
Journal of Current Issues & Research in Advertising, 36(1), 1-19.
Mahadi, S. R. S., Jamaludin, N. N., Johari, R., & Fuad, I. N. F. M. (2016). The impact of social media
among undergraduate students: Attitude. Procedia-Social and Behavioral Sciences, 472-479.
Maurer, C., & Wiegmann, R. (2011). Effectiveness of advertising on social network sites: a
case study on Facebook. (485-498).
Muzaffar, M., Yaseen, Z., & Safdar, S. (2020). Role of Social Media in Political Campaigns in
Pakistan: A Case Study of 2018 Elections. Journal of Political Studies, 27(2), 141-151.
Singh, R. (2016). Monotony of social networking among millennial and its effect on social
advertisement: a challenge to digital marketers. Young consumers.
Trattner, C., & Kappe, F. (2013). Social stream marketing on Facebook: a case study. International
Journal of Social and Humanistic Computing, 2(1-2), 86-103.
Zhang, X., Akhter, S., Nassani, A. A., & Haffar, M. (2022). Impact of News Overload on Social Media
News Curation: Mediating Role of News Avoidance. Frontiers in Psychology, 13, 865246-865246.
Zhou, X., Shu, K., Phoha, V. V., Liu, H., & Zafarani, R. (2022). “This is Fake! Shared it by
Mistake”: Assessing the Intent of Fake News Spreaders. In Proceedings of the ACM Web Conference
2022 (3685-3694).
Published
2023-03-10
How to Cite
Haider, S. (2023). Impact of Social Media on Various Aspects of Human Life. Journal of Social Sciences and Media Studies, 6(1), 35-40. https://doi.org/10.58921/jossams.06.01.0225
Section
Articles
