Political Socialization Through Social Media in Pakistan: Study On Facebook and Twitter
Keywords:
Political, Socialization, Facebook, Twitter, Youth.
Abstract
In the last decade, so much research has been done regarding social media consequences for genuine political investment. It has been widely acknowledged that political events, both online and off, are affected by the prevalence of social media. Most individuals in Pakistan using Facebook, as well as Twitter is the place where all political personalities are accessible, thus this study was undertaken to understand the impact of these two platforms on Pakistani demographics. Using an online survey, we gathered data from (N = 200) young male and female students located in various regions of Karachi who are also regular users of social networking sites like Facebook and Twitter. The findings of this study stated that university students in Karachi are using Facebook and Twitter as their primary sources for getting information regarding politics and give them a platform to share their opinion, but most students use these platforms as passive user.
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Cicognani, E., Zani, B., Fournier, B., Gavray, C., & Born, M. (2012). Gender differences in youths’ political
engagement and participation. The role of parents and of adolescents’ social and civic participation. Journal of
adolescence, 35(3), 561-576.
Cox, G. W., Rosenbluth, F. M., & Thies, M. F. (1998). Mobilization, social networks, and turnout: Evidence from
Japan. World Politics, 50(3), 447-474.
Engesser, S., & Franzetti, A. (2011). Media systems and political systems: Dimensions of comparison. International
Communication Gazette, 73(4), 273-301.
Graber DA (2006) Mass Media and American Politics, 7th edn. Washington, DC: CQ Press
Hallin, D. C., & Mancini, P. (2004). Comparing media systems: Three models of media and politics. Cambridge
university press.
Hamilton, S. (2011). Use of social media in Presidential Campaigns: Do social media Have an Effect on the Political
Behavior of Voters Aged 18-24?
Iyengar, S., & Simon, A. F. (2000). New perspectives and evidence on political communication and campaign
effects. Annual review of psychology, 51(1), 149-169.
Javaid, U., & Elahi, U. (2014). Patterns of political perceptions, attitudes and voting behaviour: Influence of
media. South Asian Studies, 29(2), 363.
Kemp, S. (2015). Digital, social & mobile in APAC in 2015. We are Social. Pakistan: Pakistan AdvertisersSociety.
Kenski, K., & Stroud, N. J. (2006). Connections between Internet use and political efficacy, knowledge, and
participation. Journal of broadcasting & electronic media, 50(2), 173-192.
Khan, M. A., & Shahbaz, M. Y. (2015). Role of Social Networking Media in Political Socialization of Youth of
Multan. Pakistan Journal of Social Sciences (PJSS), 35(1).
Kuhn, H. P. (2004). Adolescent voting for right-wing extremist parties and readiness to use violence in political action:
parent and peer contexts. Journal of adolescence, 27(5), 561-581.
Maisto, S. A., Carey, K. B., & Bradizza, C. M. (1999). Social learning theory.
Masood, H., & Adnan, M. (2021). Media and Political Socialization in Pakistan: A Study of Rural and Urban
Areas. South Asian Studies (1026-678X), 36(1).
McQuail, D. (1992). Media performance: Mass communication and the public interest (Vol. 144). London: Sage.
Owen, D. (2008). Election media and youth political engagement. JSSE-Journal of Social Science Education.
Papic, M., & Noonan, S. (2011). Social media as a tool for protest. Stratfor Global Intelligence, 3, 1-7.
Richey, S. (2008). The autoregressive influence of social network political knowledge on voting behaviour. British
Journal of Political Science, 38(3), 527-542.
Shawar, D. E., & Asim, M. (2012). Voting behavior of people towards different political parties in district Faisalabad,
Pakistan. Mediterranean Journal of Social Sciences, 3(2), 85-85.
Sides, J., Shaw, D., Grossmann, M., & Lipsitz, K. (2012). Campaigns & Elections: Rules, Reality, Strategy. Choice,
126.
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Strasburger, V. C., Wilson, B. J., & Jordan, A. B. (2009). Children, adolescents, and the media. Sage.
Teresi, H. (2012). Wired for influence: A series of experiments evaluating the ability of peer interaction through social
network sites to influence political knowledge, attitudes, and behavior.
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Webster, F. (2014). Theories of the information society. Routledge.
What is uses and gratifications theory? Definition and examples. (n.d.). ThoughtCo. https://www.thoughtco.com/usesand-gratifications-theory-4628333
Published
2023-02-14
How to Cite
Abdullah, A. (2023). Political Socialization Through Social Media in Pakistan: Study On Facebook and Twitter. Journal of Social Sciences and Media Studies, 4(2), 42-53. https://doi.org/10.58921/jossams.04.02.0191
Section
Articles
